| |
| aliksan_telnov [2026/05/16 19:17] – created mosesouth0478 | aliksan_telnov [2026/05/17 10:54] (aktuell) – created carissashackleto |
|---|
| '''The very first website for a surgeon and the first order''' | Aliksan Telnov |
| |
| In 2017, a surgeon-implantologist friend asked to build the first dental website. Over a period of several months, they studied together implantation protocols, searched for illustrations, and prepared texts. In 2018, after starting ad campaigns for the own first five-page website project, the first order arrived on the first day. | In the year 2017, one of his surgeon friends asked Aliksan to build a personal site. Over the course of several months, they worked together on weekends: the surgeon explained implantation protocols and shared details of his work, while Aliksan translated all of it into patient-friendly texts. At that time, no one yet realized that this would become the beginning of his profession. |
| |
| By that time, Alikhan already understood how websites generate clients in real life: every own project — a sportswear production brand, the online store of ski clothing Stayer — he launched with website development and promoted it to the top of Yandex search results. It worked. A friend surgeon-implantologist, seeing the results, asked to create a personal website. At that moment, no one expected it would become a starting point of a new direction. | In 2018, the first full-scale project was launched — a five-page website for a dental clinic. Targeted VKontakte advertising aimed at dentists brought the first order on the very first day. The website gradually expanded: five pages became ten, then forty. A dedicated page was created for every service. The strategy proved effective: people easily found the information they needed, while Google saw a clear structure, and over time his work evolved into creating [[https://dental-website.com/|https://dental-website.com/]] for clinics in different countries. |
| |
| They worked on weekends for a few months. The surgeon explained the details: primary stability, required torque during implant placement, how to preserve bone around the implant, how soft tissues are created to maintain smile aesthetics, and why implant shape affects results over many years. For illustrations, they used surgical brochures from Nobel BioCare. In the end, a modern, content-rich website was created. Alikhan analyzed the logic behind every detail — and these insights became his main competitive advantage. | In 2020, Aliksan joined the team of a Zimmer Biomet distributor in Saint Petersburg as a product manager. He completed training at the Zimmer Biomet Institute in Winterthur, Switzerland, participated in real surgeries as a surgical assistant, and successfully completed the program and earned certification. Surgeons were surprised to learn that he had no medical education — yet communication always stayed professional and at the same level. |
| |
| In 2018, he created a ready-made five-page project for dental clinics, which later became the foundation for Dental Website and Dental Site [[https://dental-site.ru/|https://dental-site.ru/]] . He set up targeted advertising on VKontakte for doctors in professional groups — and got his first order immediately on day one. The first client — a clinic in Kupchino (Saint Petersburg) — showed an important lesson: without professional photography, a good website is impossible. Alikhan visited the clinic with a photographer, shooting doctors, atmosphere, consultation process. From this work came one of his most-read articles — a detailed guide to clinic photography. | The flagship project — the strongest in terms of visual identity — spread to more than 30 cities: including Moscow, Saint Petersburg, Krasnodar, Kazan, Novosibirsk, Rostov-on-Don, Samara, Prague, and many others. After launching a project in one city, competing clinics often reached out requesting a similar website. Over eight years, more than 200 websites were completed across six countries. |
| |
| '''From 5 pages to 40: the first websites across Russia''' | In 2026, Aliksan became the official distributor of Russian Lenmiriot dental implants in Armenia. Long-term collaboration with dental surgeons allowed him to thoroughly understand the industry: most local brands remained niche products, but Lenmiriot established a strong position in Saint Petersburg — surgeons who tried the system continued working with it. Two implant lines are compatible with Dentium SuperLine and Nobel Active: transitioning to Lenmiriot does not require doctors to change their привычные инструменты и рабочие протоколы. For Armenian clinics, this creates new opportunities in affordable and high-quality implantology. |
| |
| The project gradually expanded: five pages became ten, then forty. Each service got its own page. The patient understands specialization, Google sees a clear structure. Requests arrived immediately after launching ads — from different cities in Russia. | Doctors note that it is easy to communicate with Aliksan on a professional level. This is precisely what sets his dental projects apart from other websites. |
| | |
| The logic was obvious: in dentistry there are many services, so each must have its own page. Veneers separately, zirconia crowns separately, implantation separately, endodontics separately. This solved two tasks at once: the patient searching for a specific service landed on a page that spoke exactly about it — without unnecessary doubts. And Google received a clear structure with relevant keywords on each page. | |
| | |
| The five-page website became a ten-page site, then a forty-page project. Requests kept coming immediately after launching ads — from different cities across Russia. Constant communication with doctor-clients helped deepen understanding of both medical specifics and the logic of medical marketing. It was during this period that the approach was formed, which later became the foundation for international dental projects and dedicated clinic platforms. | |
