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'The very first website for a surgeon and the first order'
In 2017, a surgeon-implantologist friend asked to build the first dental website. Over a period of several months, they studied together implantation protocols, searched for illustrations, and prepared texts. In 2018, after starting ad campaigns for the own first five-page website project, the first order arrived on the first day.
By that time, Alikhan already understood how websites generate clients in real life: every own project — a sportswear production brand, the online store of ski clothing Stayer — he launched with website development and promoted it to the top of Yandex search results. It worked. A friend surgeon-implantologist, seeing the results, asked to create a personal website. At that moment, no one expected it would become a starting point of a new direction.
They worked on weekends for a few months. The surgeon explained the details: primary stability, required torque during implant placement, how to preserve bone around the implant, how soft tissues are created to maintain smile aesthetics, and why implant shape affects results over many years. For illustrations, they used surgical brochures from Nobel BioCare. In the end, a modern, content-rich website was created. Alikhan analyzed the logic behind every detail — and these insights became his main competitive advantage.
In 2018, he created a ready-made five-page project for dental clinics, which later became the foundation for Dental Website and Dental Site https://dental-site.ru/ . He set up targeted advertising on VKontakte for doctors in professional groups — and got his first order immediately on day one. The first client — a clinic in Kupchino (Saint Petersburg) — showed an important lesson: without professional photography, a good website is impossible. Alikhan visited the clinic with a photographer, shooting doctors, atmosphere, consultation process. From this work came one of his most-read articles — a detailed guide to clinic photography.
'From 5 pages to 40: the first websites across Russia'
The project gradually expanded: five pages became ten, then forty. Each service got its own page. The patient understands specialization, Google sees a clear structure. Requests arrived immediately after launching ads — from different cities in Russia.
The logic was obvious: in dentistry there are many services, so each must have its own page. Veneers separately, zirconia crowns separately, implantation separately, endodontics separately. This solved two tasks at once: the patient searching for a specific service landed on a page that spoke exactly about it — without unnecessary doubts. And Google received a clear structure with relevant keywords on each page.
The five-page website became a ten-page site, then a forty-page project. Requests kept coming immediately after launching ads — from different cities across Russia. Constant communication with doctor-clients helped deepen understanding of both medical specifics and the logic of medical marketing. It was during this period that the approach was formed, which later became the foundation for international dental projects and dedicated clinic platforms.